Want more clients buying your SaaS software?

We’ll help you find & hire the right sales talent. Then train & coach them to be top performers. No more time & money wasted. No longer hire reps that fail. Watch everyone reach their full selling potential.

​Schedule Free Consultation
More Booked Meetings
More Closed Deals
More Predictable REVENUE
The problem

Gut hiring & random training don’t cut it

Hiring reps who flop instead of top performers
Falling behind fast with open seats & missed goals
Spending months onboarding while targets slip away
Struggling to win deals or even book meetings
Repeating bad habits with no steady coaching
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The Solution

Structured recruiting, training & coaching

Watch team confidence skyrocket with clear systems & support. While staying competitive with AI tools & smarter training.

Insightful

Spot talent early using data instead of gut decisions

Selective

Avoid bad hires that drain time, money & team energy

Reliable

Fill open roles fast so revenue doesn’t slip & goals stay on track

Ready

Get new reps selling fast so your team builds momentum early

Trusted

Keep customers happy through better-trained salespeople

Driven

Create a winning culture where people love to sell
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“Sales Academy replaced our gut feel with data. We could finally predict who would sell before we even hired them. That predictability attracted a strategic growth investment from Serent Capital and played a key role in our eventual exit for $200M.”

Roger Sholanki ∙ Founder & CEO of Book4Time

​​“Sean completely changed how we worked. He brought order, clear data, and a real system to sales that we could finally trust. Our forecasts became accurate, reporting got faster, and communication between sales and finance improved overnight. He built real teamwork across departments and made the company more focused, accountable, and effective.”

David Smith ∙ Former Director of Finance of Book4Time Inc.

“I’ve worked with Sean for many years, and he’s someone you can always count on to deliver. He cares deeply about customers and makes sure every solution actually solves their problems. Sean brings energy, clarity, and motivation to every team. I’d work with him again in a heartbeat.”

Liam Surridge∙ Former VP at SAP

​​“Sean built a repeatable, scalable sales engine at Book4Time. The process, training and accountability he put in place created a high-performing team and were a significant contributing factor to our successful exit.”

​Todd Tyler ∙ Executive Board Chair at Book4Time
GET STARTED TODAY

It shouldn’t be a coin-flip when hiring reps

And by hiring us — it won’t be. Ready to create a winning culture where people love to sell?

Schedule free consultation

Meet to learn more ∙ Review your sales goals & processes ∙ See if we’re a fit

ASSESS & TRain

Evaluate your team ∙ Find & screen new candidates ∙ Train reps with proven techniques

Go SeLL MORE

Faster onboarding ∙ More closed deals ∙ Steady & predictable revenues
​Schedule Free Consultation
Sean Anderson
Founder of Sales Academy
About US

I started this business after seeing what was broken

Broken in hiring, training & coaching salespeople. With 15+ years in sales leadership, I’ve seen what works, what doesn’t, and how easily time & talent get wasted. It doesn’t have to be that hard.

What still gets me? Watching companies raise millions, hire fast, then skip the most important part—training & coaching.

Like in sports, your draft picks & practice make or break the team.
Keep Reading

Too many reps struggle simply because no one taught them how to sell or keep them sharp.

I’ve spent my career in the trenches, not teaching theory but building teams that hit goals. At SAP, I ranked in the top 2%. And the companies I built became leaders by building strong sales systems.

Ready for a top-tier sales team — from finding & hiring — through training & coaching?
​Schedule Free Consultation
WHY US

No more guessing how to lift up your SaaS sales reps

15+ years in sales leadership helping teams grow & perform
Scaled Book4Time from $3M to $25M — leading to a $200M exit
Top 2% performer at SAP for sales performance & leadership potential
Certified in CustomerCentric Selling with proven methods that create results
Trusted by leaders like Roger Sholanki, who credit predictability as a key to their success
​Schedule Free Consultation
OUR SERVICES

Ready for new reps to perform in weeks — not months?

No more hiring by gut. No more training without structure. No more hoping for results by doing the same things.

Sales Recruiting

Stop guessing who can sell. We use structured interviews, personality tests, and AI simulations to find people who actually can. Hire faster and smarter with confidence.

Sales Training

Turn your playbook into real results. Our AI training gives reps hands-on practice with real sales calls & instant feedback — until it sticks. Have better calls, handle objections with savvy & close more deals.

Sales Coaching

Training builds skill — coaching builds mastery. We use weekly call reviews & coaching sessions to spot & strengthen reps’ skills. Reps get sharper, managers coach with clarity & your pipeline grows predictably.
​Schedule Free Consultation

GUT HIRING & WEAK TRAINING ARE COSTLY

25%

Higher Turnover

40%

Longer Ramp Times

$2.3M

Annual Lost revenues

60%

Sales hires fail

6+

months to be productive

$240K

In Lost productivity
As the leader...

How do you want to be seen by the board?

More focus on strategy vs. putting out fires
A system to build predictable sales
Confidence every new hire can sell
Freedom to scale without chaos
Pride in team results & growth
Keep falling behind competitors
Keep explaining missed targets
Keep doubting your leadership
Keep experiencing mis-hires
Keep missing sales goals
​Schedule Free Consultation

Is this in your head?

“I’m tired of guessing what’s not working. Frustrated by weak sales results. And anxious about missing another quarter. I want to know my hiring & training is working. I want to be seen as a sales leader who delivers results. All while creating predictable revenue — month over month.”

Well said. Let’s make that happen.

Contact us. We’ll get back to you quickly to answer your questions or schedule a call.

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